Certified Pre-Owned Sales Has Record-Breaking Month, Quarter

In March 2013 a record-breaking number of brands saw peak sales in their certified pre-owned categories. According to information found on Autodata, ten brands recorded highest-ever CPO sales last month, while seven brands reported top quarterly sales for the same group. While the jump in sales mimics a similar occurrence in March of last year, this year’s sales have beat out even those numbers, with first quarter CPO sales reaching 497,647 (9.4 percent increase over last year), and more than 190,000 of those sales being made in the month of March. Brands showing a sales increase in both categories include Ford/Lincoln/Mercury, Mazda, and Subaru.

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